Esthiology is esthetics. Esthetics is the practice of skin care and skin beautification. This can include facials, body treatments, waxes, and even makeup application

ESTHIOLOGY VS. ESTHETICS

Is esthetics and esthiology the same thing? At the root: yes. Esthiology is esthetics. Esthetics is the practice of skin care and skin beautification. This can include facials, body treatments, waxes, and even makeup application. Esthiology is different at The Institute of Beauty and Wellness (IBW), though.

We teach not only the practical application of skin care, but overall holistic wellness, including Aveda rituals, as part of our program. We believe that these additions will help our program stand out from regular skin care programs you might see elsewhere.

WHICH LICENSE WILL YOU RECIEVE?

Great question! In the state of Wisconsin, someone who wishes to become a skin care professional will need to go through the training, examination, and licensure procedure to become an aesthetician. Our Esthiology program is state-approved to provide the necessary training to sit for the state board examination.